Featured Author: Frank Luntz (Words That Work)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words – instead of actions. He was a master at calculating how people perceive a problem and packaging policies – both corporate and political -that met those expectations.  You didn’t have to change your actual policy!

He’s also very good at finding the gulf between people’s stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.

How to Search Patents in LexisNexis

You can look up patents and trademarks in the LexisNexis database.

To look up all patents and trademarks held BY COMPANY in LexisNexis:

1) Click the SEARCH BY CONTENT TYPE then the COMPANIES tab, 2) look up your company in COMPANY DOSSIER and then 3) patents is on the left side of screen

You can also search patents in general in LexisNexis. Again, select By Content Type then Patents.

Or, you can use the US Patent Office website, but you can’t search by company so well. They also have trademarks, BTW.

More On Computer-Authored Journalism

Many of the news articles you read are actually auto generated by artificial intelligence programs. In fact, robot- authored articles are slated to hit 1 billion. So the odds are you’re actually have read one.

Here is an excerpt from the article “You’ll Be Sorry When the Robot Journalists Take Over.”

“Algorithms may be good at crunching numbers and putting them in some kind of context, but journalists are good at noticing things no one else has. They’re good at asking annoying questions. They’re nosy and persistent and willing to challenge authority to dig out a story. They’re good at provoking irritation, devastation, laughter or controversy.”

We at Alkek Library add that the problem with this is that robo-programs have to have finite numbers of rules built into the programming. They are unable to react changes or nuances in perception, values or new situations. The odds are pretty high the machines will miss something.

New Databases: Art, Classical Studies, National Security Archives, British Literature

Bridgeman Art Library  http://catalog.library.txstate.edu/record=e1000921~S1a

Subjects A unique and comprehensive collection of hundreds of thousands of high resolution images of art obtained from museum, art gallery and artist collections throughout the world. Featured works cover every theme and period, ranging from cave paintings to contemporary art, as well as design, furniture, glass, ceramics, anthropological artifacts, maps, architecture, and more.
Coverage Current
Format DRM free images

Categories:  Architecture, Art & Design, Images

Digital National Security Archive  http://catalog.library.txstate.edu/record=e1000920~S1a

Subjects Government Documents. Declassified U.S. government documents, providing vital primary source material to advance research in twentieth and twenty-first century history, politics, and international relations. Contains tens of thousands of the most important, declassified documents which have been gathered through extensive use of the U.S. Freedom of Information Act. Many are published now for the first time. DNSA also contains the CIA Family Jewels Indexed. Among the most controversial documents ever compiled by the Central Intelligence Agency, the “Family Jewels” represents the CIA’s own view, in 1973, of those domestic activities it had engaged in up to that time that were outside its charter, hence illegal.
Coverage 1945 to present
Format Declassified government documents
Type Full-Text Database
Documentation/Tutorial Search assistance and collections within the DNSA http://proquest.libguides.com/c.php?g=155442&p=1027132
Maximum Users Unlimited
Available to Faculty, Staff, Students, Walk-in users
Permitted Uses Download, copy, print out for academic non-commercial purposes; Link to from Blackboard/Tracs; Share individual articles for scholarly purposes
Terms of Use Placing articles from the database on e-reserve or other electronic systems is not allowed. Linking from these products to the content in the database is allowed.

Categories:  Primary Sources (Historical), History, Government Documents, Political Science, Law and Government, Military and Aerospace Studies

Literary Research Guide, 6th edition   http://catalog.library.txstate.edu/record=e1000922~S1a

Subjects Literature. This selective, annotated guide to reference sources is essential to the study of British literature, literatures of the United States, other literatures in English, and related topics. Important bibliographies, abstracts, surveys of research, indexes, databases, catalogs, general histories and surveys, annals, chronologies, dictionaries, encyclopedias, and handbooks are described and recommended.
Coverage Current
Format Bibliography of resources for literary research
Type E-book
Maximum Users Unlimited
Available to Faculty, Staff, Students, Walk-in users
Permitted Uses Download, copy, print out for academic non-commercial purposes

Categories:  Literatures and Languages, Reference Resources

LOEB Classical Library  http://catalog.library.txstate.edu/record=e1000923~S1a

Subjects Renowned collection of English translations of great classical Greek and Latin literature including epic and lyric poetry; tragedy and comedy; history, travel, philosophy, and oratory; the great medical writers and mathematicians; and church fathers who made particular use of pagan culture.
Coverage Antiquity
Format English translations of classical Greek and Latin texts
Type Full-Text Database
Access Info A full title list is available at http://www.hup.harvard.edu/resources/booksellers/downloads/Loeb.xls
Documentation/Tutorial To save highlights and bookmarks, please create a personal account.

Categories: History, Literature and Languages, Philosophy, Theatre and Performing Arts, Plays, Poems, Pre-1900 Texts, E-Books

FYI –  Each volume will be cataloged separately. The MARCs are in the processing queue.

 

Search Palgrave’s Reference Sources for High-Level Research Help

This is one of my go-to sources for in-depth introductions and entries on complex topics. This is much better than Wikipedia or general encyclopedias. When people start doing research they very often need summaries of their pretty intricate topic. How else are you going to understand those complex journal articles?

All Palgrave’s books here – including online!

 

Metaphoric Still Life, Art, and Books Exhibit Alkek Library 1st Floor

Image

metaphoric still life exhibit FLYER

Still Life with a Gilt Cup or Still Life with a Broken Cup, Heda Willem Claesz, 1635, courtesy of the Rijksmuseum- Amsterdam

Metaphoric Still Life, Art, and Books Exhibit

May 6 – June 15, 2015
1st Floor Alkek Library
Texas State University

Curated by Studio Art Professor Kathleen McShane-Bolton and Art & Design Librarian Tara Spies Smith

A selection of 2-D Design students’ handmade accordion books inspired by their photographs exploring the metaphors of still lifes, nature morte, vanitas, momento mori, and mortality.

And featuring books about art on these various themes, books about making books, and accordion style books from the library’s collection. Come check it out!

 

Book Review: Moneyball

Moneyball is about an unlikely success: how the cash strapped Oakland A’s baseball team found ways to win without the ability to afford highly priced skills. One simply must find players with unusual and overlooked talents. One does this by identifying talents that no-one else can see – a tough business in a 100-year old game that few thought held any more secrets.

Those people were wrong. Baseball did have secrets. And these were ferreted out by Bill James, an eccentric and charming former night watchman from Kansas. Famed business writer Michael Lewis (Liar’s Poker) tackles the subject of how the Oakland A’s turned baseball shibboleths on their head by using these unconventional insights gleaned from reams of statistical data.

For Moneyball is a story about how insight into statistics can uncover hidden patterns and exploit the holes in conventional wisdom. The A’s used new data that redefined critical aspects of the game and what made a good player effective. And then they found these stealth players whose contributions to the game had been hidden in history.

Even if you’re not a baseball fan, it’s very important to realize that things are not always what they seem. It’s also a great way for people to learn to think about the behavior of numbers and stats – even if they’re not about baseball.

Dogs, Coffee, and Your Ideal Study Spot: All in Library eNews!

Get all the latest library news in the Spring 2015 Finals edition of eNews!

INSIDE THIS ISSUE
Director’s Message: 
We Hear You!
Hey Undergrads!:  Snagging Your Ideal Study Spot at Alkek
Student Voices:  Graphic Novels Near You: Let the Story Begin
News from the North:  Welcome Josh Brynildsen, RRC Librarian
Collections Spotlight:  Did You Know About Schneider Music Library?
What Staff Can Do For You:  Jeremy Moore: Digital Media Specialist
Copyright Corner:  New Copyright Officer Ready for Your Questions
Step Up Your Research:  Need Help Organizing Your Research?
At the Wittliff Collections:  Austin Music History in Posters, Photos, and More
Texas State University History:  Digitizing the Pedagog, Our Student Yearbook

Plus: Alkek therapy dog event hours, finals hours, and our new coffee café!