Frank Luntz is a political consultant who pioneered studying how people react to words – instead of actions. He was a master at calculating how people perceive a problem and packaging policies – both corporate and political -that met those expectations. You didn’t have to change your actual policy!
He’s also very good at finding the gulf between people’s stated values and their actual values and exploiting that.
We have two of his books here. Interesting guy and a must read for marketers.
Many of the news articles you read are actually auto generated by artificial intelligence programs. In fact, robot- authored articles are slated to hit 1 billion. So the odds are you’re actually have read one.
“Algorithms may be good at crunching numbers and putting them in some kind of context, but journalists are good at noticing things no one else has. They’re good at asking annoying questions. They’re nosy and persistent and willing to challenge authority to dig out a story. They’re good at provoking irritation, devastation, laughter or controversy.”
We at Alkek Library add that the problem with this is that robo-programs have to have finite numbers of rules built into the programming. They are unable to react changes or nuances in perception, values or new situations. The odds are pretty high the machines will miss something.
A unique and comprehensive collection of hundreds of thousands of high resolution images of art obtained from museum, art gallery and artist collections throughout the world. Featured works cover every theme and period, ranging from cave paintings to contemporary art, as well as design, furniture, glass, ceramics, anthropological artifacts, maps, architecture, and more.
Government Documents. Declassified U.S. government documents, providing vital primary source material to advance research in twentieth and twenty-first century history, politics, and international relations. Contains tens of thousands of the most important, declassified documents which have been gathered through extensive use of the U.S. Freedom of Information Act. Many are published now for the first time. DNSA also contains the CIA Family Jewels Indexed. Among the most controversial documents ever compiled by the Central Intelligence Agency, the “Family Jewels” represents the CIA’s own view, in 1973, of those domestic activities it had engaged in up to that time that were outside its charter, hence illegal.
Literature. This selective, annotated guide to reference sources is essential to the study of British literature, literatures of the United States, other literatures in English, and related topics. Important bibliographies, abstracts, surveys of research, indexes, databases, catalogs, general histories and surveys, annals, chronologies, dictionaries, encyclopedias, and handbooks are described and recommended.
Bibliography of resources for literary research
Faculty, Staff, Students, Walk-in users
Download, copy, print out for academic non-commercial purposes
Categories: Literatures and Languages, Reference Resources
Renowned collection of English translations of great classical Greek and Latin literature including epic and lyric poetry; tragedy and comedy; history, travel, philosophy, and oratory; the great medical writers and mathematicians; and church fathers who made particular use of pagan culture.
English translations of classical Greek and Latin texts
This is one of my go-to sources for in-depth introductions and entries on complex topics. This is much better than Wikipedia or general encyclopedias. When people start doing research they very often need summaries of their pretty intricate topic. How else are you going to understand those complex journal articles?
Moneyball is about an unlikely success: how the cash strapped Oakland A’s baseball team found ways to win without the ability to afford highly priced skills. One simply must find players with unusual and overlooked talents. One does this by identifying talents that no-one else can see – a tough business in a 100-year old game that few thought held any more secrets.
Those people were wrong. Baseball did have secrets. And these were ferreted out by Bill James, an eccentric and charming former night watchman from Kansas. Famed business writer Michael Lewis (Liar’s Poker) tackles the subject of how the Oakland A’s turned baseball shibboleths on their head by using these unconventional insights gleaned from reams of statistical data.
For Moneyball is a story about how insight into statistics can uncover hidden patterns and exploit the holes in conventional wisdom. The A’s used new data that redefined critical aspects of the game and what made a good player effective. And then they found these stealth players whose contributions to the game had been hidden in history.
Even if you’re not a baseball fan, it’s very important to realize that things are not always what they seem. It’s also a great way for people to learn to think about the behavior of numbers and stats – even if they’re not about baseball.
INSIDE THIS ISSUE
Director’s Message: We Hear You! Hey Undergrads!: Snagging Your Ideal Study Spot at Alkek Student Voices: Graphic Novels Near You: Let the Story Begin News from the North: Welcome Josh Brynildsen, RRC Librarian Collections Spotlight: Did You Know About Schneider Music Library? What Staff Can Do For You: Jeremy Moore: Digital Media Specialist Copyright Corner: New Copyright Officer Ready for Your Questions Step Up Your Research: Need Help Organizing Your Research? At the Wittliff Collections: Austin Music History in Posters, Photos, and More Texas State University History: Digitizing the Pedagog, Our Student Yearbook
Plus: Alkek therapy dog event hours, finals hours, and our new coffee café!
NOLO Law Books are great overviews of topics like divorce, property rights, tenants rights environmental law and more. They give you a basic understanding of the area your researching, crucial cases, and what to expect in court.