Not only good for studying, but also good for your business skills. Remembering people’s names is very important.
The instant you meet someone, associate their name with a word starting with the same letter.
Bronco Brian. Laughing Laura. Etc. Be nice (!). It’s OK to ask someone for their last name again, in my opinion.
Note: you don’t tell the person the memory word in front of their name! Be positive though.